Haridwar, January 15
To generate awareness regarding the Ganga, the Himalayas, shrines and the local hill culture of Uttarakhand, under the aegis of revered Swami Achutyanand of Bhuma Peeth, a massive awareness drive was started in Haridwar today.

Informing about this revered spiritual guru, Swami Achutyanand Maharaj of Bhuma Peeth said to generate awareness among people, saints, devotees and tourists about the conservation of shrines, the Ganga and other heritage shrines, this drive is being organised.
Commencing from tomorrow from Haridwar, the procession will reach Prayag, Allahabad, where Kumbh fair is going on.
“The Himalaya-Ganga belt is facing threat due to hydropower projects, urbanisation, tourist spots and lack of concern from the government and even people. Nature should not be targeted in name of urbanisation otherwise the natural calamities occurring in the region will accelerate,” said Achutyanand Maharaj.
This royal procession will be accompanied by various organisations hailing from Garhwal with major tableaux of shrines being the major attraction. The local folk culture will also be exhibited by local artistes.
The route of this procession will be Roorkee-Purkaji-Muzaffarnagar-Shahpur- Shamli-Bagpat-Gaziabad-Noida-Vrindavan-Firozabad-Itaai-Kanpur and Prayag, Allahabad.
Achutyanand Maharaj added that keeping the tradition of Adi Jagad Guru Shankarcharya this mission is being launched that will try to get support of saints currently in Kumbh apart from generating awareness among the people.

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